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John Carter, Principal TCGen

John Carter is a widely respected expert on product development. He is an inventor of Bose's Noise Cancelling Headphones and designer of Apple's New Product Process. As Founder of TCGen Inc., he has consulted for Abbott, Amazon, Apple, Cisco, and 3M.

John's articles

Business tips
Design thinking: An innovation superpower for growth companies
Design thinking is an approach to innovation that's based on empathy for the user. With a focus on customer needs, you come up with ideas, iterate, and then implement the best ones.
By John Carter, Principal TCGen

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7 min read

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